![]() Yet, any product FreeWater directly distributes to consumers will be free as part of the company’s mission to pay its members to consume free products. Advertisers have the option to distribute the water for free or to sell the beverage. Cliffords sought a solution to provide free, clean water and build infrastructure for communities to obtain water. ![]() Founder Josh Cliffords created the company after volunteering with refugees who had revealed the water scarcity issues they had faced - at present, 800 million people lack access to safe drinking water with even more suffering water scarcity, the company notes. Additionally, advertisers can make use of FreeWater’s physical packaging by connecting QR codes for consumers to scan in order to collect coupons, watch videos, take surveys, incorporate augmented reality and more. ![]() Designed as a new type of advertising medium, with 10 cents from each product donated to charity to build water wells for people in need, the product is paid for by the ads directly printed onto the aluminum bottles and cartons. announced the release of its innovative, paradigm-shifting product: eco-friendly, BPA-free water. Summer’s here, so sit back, relax and pop open a cocktail of your choosing.įreeWater Inc. As summer months and outdoor sipping are finally here, the Top 5 RTD flavors poised to drive sales on Drizly this summer are vodka-soda/vodka-based, Margarita, the rum-based Mai Tai, gin and tonic/gin-based and the Old-Fashioned. The Top 5 RTD flavors across Drizly showcase the diversity of this growing category, which can offer significant opportunities for well-stocked retailers, it says. “As bars and restaurants closed last year, many consumers turned to making their favorite cocktails at home or trying ready-to-drink versions,” said Liz Paquette, Drizly’s head of consumer insights, in a statement.Īnd although there’s a lot of innovation occurring within the RTD category, classic cocktails tend to dominate best-selling RTD flavors, suggesting that consumers are eager to experience full-flavor cocktails at home without mixing and measuring, Drizly reports. Although these spirits-based beverages make up a relatively small percentage of overall category share - accounting for just 3% of the total liquor category in 2020 - it is the fastest-growing liquor subcategory on Drizly, showing immense growth of more than 1,000% in 2020 over 2019, according to BevAlc Insights by Drizly. The online alcohol platform Drizly notes the convenience and ease of RTD cocktails have made it a breakout category. This index is the strongest reading over the past five surveys going back to 2015.” In a statement, NBWA Chief Economist Lester Jones explains: "This month’s survey cycles the May 2020 survey, a month that saw dramatic shifts in consumer behavior as the on-premise beer business was at a virtual standstill and off-premise business was booming. The "at-risk" inventory (inventory at risk of going out of code in the next 30 days) measure of 31 continues to remain well below the long-running average as out-of-stocks and supply disruptions continue to impact the industry. The May 2021 overall reading of 80 is significantly higher than last May's reading of 64, it reports. The flavored malt beverages (FMBs)/seltzer segment continues to outperform all other segments with a reading of 82, a few points below May 2020 reading of 90, according to the National Beer Wholesalers Association’s (NBWA) Beer Purchasers’ Index for May 2021. Since launching in 2011, Cayman Jack sales have seen steady growth, with the brand experiencing double-digit 99% growth in 2020 versus 2019, and the company is predicting strong growth this year, it says. To further entice consumers, Paloma is only available as part of the brand’s variety pack that retails nationwide for around $17.99. ![]() He explained the tasting notes and nuances of four bartender-quality cocktails from Cayman Jack - Margarita, Moscow Mule, Cuban Mojito and Paloma - that are part of the brand’s new 12-can variety pack.Ĭayman Jack’s newest varietal, Paloma, features an aroma of ruby grapefruit with hints of lime that balances the tartness of the grapefruit, lime and the pure sugar and agave nectar with an authentic tequila taste, Joliat explains. Yet, the aroma, taste and flavor and slightly higher ABV (5.8%) of the 12-ounce RTD canned cocktails that I sampled during a May 21 virtual tasting with Cayman Jack, a brand of Mike’s Hard Lemonade Co., resonated with me as delicious, tried-and-true cocktails that required no work on my part.īoozist and bartender enthusiast Colin Joliat, creator of the social website walked me through the sampling process.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |